Privacy Policy

1. Introduction

Welcome to Pulse ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform.

2. Information We Collect

We may collect the following types of information:

• Account Information: Name, email address, and password when you create an account.
• Organization Data: Company name and team member information you provide.
• Advertising Data: Information from connected advertising platforms (e.g., Meta Ads) that you authorize us to access, including campaign performance metrics, ad spend, and analytics data.
• Usage Data: Information about how you interact with our platform, including pages visited, features used, and actions taken.
• Device Information: Browser type, IP address, operating system, and device identifiers.

3. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain our platform.
• Generate analytics, reports, and AI-powered insights for your advertising campaigns.
• Manage your account and provide customer support.
• Send you transactional communications (e.g., password reset emails).
• Improve and develop new features for our platform.
• Detect, prevent, and address technical issues and security threats.

4. Data Sharing

We do not sell your personal information. We may share your information only in the following circumstances:

• Service Providers: With third-party vendors who assist us in operating our platform (e.g., hosting, email delivery, analytics processing).
• Legal Requirements: When required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• With Your Consent: When you have given us explicit permission to share your data.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. This includes encryption in transit and at rest, secure authentication mechanisms, and regular security assessments. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. We may also retain certain information as required by law or for legitimate business purposes, such as resolving disputes and enforcing our agreements.

7. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate data.
• Request deletion of your personal information.
• Object to or restrict certain processing of your data.
• Request a portable copy of your data.

To exercise any of these rights, please contact us using the information provided below.

8. Cookies & Tracking

We use essential cookies to maintain your session and authenticate your identity. We may also use analytics cookies to understand how our platform is used. You can manage your cookie preferences through your browser settings.

9. Third-Party Integrations

Our platform integrates with third-party advertising platforms (such as Meta). When you connect these services, their respective privacy policies also apply to the data they share with us. We encourage you to review those policies.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the platform after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at support@pulse-analytics.com.